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December 1, 2020

33 Common Graphic Design Terms Explained Simply For Non-Designers

Presently, in 2018, visual content more than 40X are mostly shared via web-based networking media that different kinds of content. It turned out to be clear and even important for every one of us advertisers to have some essential learning of key outline terms. The basic knowledge on how to make logo design.

Lucky for us, we live in an awesome world where anybody can bounce from amateur to moderate and to make planned well-designed images for social media design. There are easy tools like Pablo and Canva that can make that plan easy to work and achieve good design (and an excellent one too).

In any case, if we put tools aside, and you need to take your advertising skills to the next level. Enhancing your understanding of design is basic and necessary.

Getting tossed into the universe of graphic design can at times feel like learning an unknown language.

Regardless of whether you are junior to graphic designing planner yourself and simply trying to understand the terms. Even if you are not a designer yet and curious to know the basics. Take a load off some common terms for graphic designing that can be helpful for you.

1. Rule of third

You can apply the rule of third by envisioning a 3×3 grid lying over your picture.  After that, adjusting the subject of the picture to the rules and their intersection points (e.g. setting the horizon on the top or bottom line) or enabling the components of the photo to effectively flow out of the area to the segment.

2. Typography

The masterful course of action that is composed in a clear and engaging way is the best way to describe this term. Typography mostly concerns with the design and utilization of different typefaces in a way that betters conveys the idea visually.

“Typography is the visual component of the written word,” Practical Typography wonderfully explained. All seen content, whether on paper, screen or billboards, they all includes typography.

3. Hierarchy

Typographic hierarchy is a basic piece of any plan or design.  Regardless of whether you’re not familiar with the term, you can see and notice it in real life and everywhere. Like on any site, newspaper or magazine.

The visual arrangement of the elements in a way that means significance is the hierarchy of any design. For instance, you make a title huge and strong to guarantee it draws more attention than a little, softly shaded pictured subtitle.

4. Kerning

Kerning, in short, is the space between two particular letters (or different characters: numbers, words, and so on.) and the way toward which that space enhances legibility.

The modification of room between two characters in your sort, your type. Kerning normally expects to accomplish a more corresponding and satisfying equalization of room between each character.

5. Leading

Leading decides how content is divided vertically into lines. Leading is utilized when content that has different lines of readable content and guarantees the separation from the base of the words to the highest point of the words. Beneath those words having proper spacing to make the outcome neat.

6. Tracking

Tracking is like kerning, just that it refers to the spacing between letters or characters. Nonetheless, rather than concentrating on dividing between singular letters (kerning), tracking measures space between groups of letters.

7. X-Height

The normal height of lowercase letters. X-Height got its name as this value is generally exemplified by taking a look at the height of the letter x in any given typeface.

8. Ascender/Descender

The ascender is the part of a lowercase letter that stretches out over the mean line of a text style (the x-height). Then again, the descender is the part of a letter that stretches out beneath the pattern of a textual style.

9. Orphans / Widows

Orphans and Windows are lines of content that show up toward the start or end of a section, which is left at the top or base of a line. There is some level of discussion about the correct meanings of these terms yet as a general guideline:

Orphan: A single word or short line that shows up toward the finish of a section or the start of a segment or a page, isolated from whatever remains of the content.

Widow: A paragraph-ending line that falls toward the start of the following page or segment, hence isolated from whatever is left of the content. Or then again the start of another section that begins at the base of a segment or page.

10. Lorum Ipsum

Lorem Ipsum is essentially a dummy text, utilized by the outline business or design industry. It is utilized as placeholder message and has a pretty much distribution of letters. Influencing those letters to look like readable English, rather than utilizing ‘Add content here, include content here’ inside design when the duplicate isn’t exactly prepared.

11. RGB

RGB color is a model in which red, green, and blue light are included in different ways to recreate an expansive cluster of colors. RGB has a tendency to be utilized for on-screen purposes.

12. Hex

A hex is a six-digit number utilized as a part of HTML, CSS, and design software applications to speak about color.

13. Color Palette

A color palette contains colors that can be used for any illustration or design work that speaks to your image. Basically, the color design that represents your brand.  The picked colors are intended to work harmoniously with each other.

14. Monochrome

Monochrome is utilized to portray plan or photos in one shading or distinctive shades of the single color.

15. Analogous

Analogous color schemes utilize colors that are alongside each other on the color wheel. They, as a rule, coordinate well and make sense, creating a comfortable design.

16. Complementary

Colors that are inverse with each other on the color wheel are known as Complementary colors. (Like red and green).

17. CMYK

CMYK is a color model that is utilized for print purposes. CMYK colors start as white and afterward get darker as more colors are added and combined.

18. Pantone

The Pantone Matching System (PMS) is an institutionalized color reproduction system. Each color is given a number, making it simple for individuals to reference and replicate similar color.

19. Color Theory

The color theory makes a legitimate structure for shading. There are three essential classes of Color theory: The color wheel, color harmony, and the setting of how colors are utilized. Seeing how to utilize different colors to pass on significance is a critical piece of both design and showcasing.

20. Balance

In design, balance includes the situation of components on the page with the goal that the content and graphics are equally conveyed. There are three approaches to accomplish balance in your design: symmetrically, asymmetrically and radially.

21. Symmetrical

Symmetry is accomplished when all outline components are equivalent on the two sides of a central line.

22. Asymmetrical

Whenever graphics and content are not equivalent on the two sides of a central line, an outline is said to be unbalanced or asymmetrical.

23. Radial

A radial outline or design is one in which components transmit from a central point, making a balance.

24. Proximity

The manner by which plan components are assembled or spaced on a page is called Proximity. Awesome design groups like components together.

25. Alignment

Alignment is the situation of content or graphics. Whether it is left, right, focused or fully supported

26. Repetition

To keep up a bound look, designers repeat components all through an outline. (Repetition is likewise characterized as the circumstances your little child requests for a treat).

27. Contrast

Contrast is accomplished by including components inside the outline that appear to be quantifiably unique from each other. A designer may utilize color, shape, surface, size or typeface to make a contrast.

28. PPI

PPI stands for “pixels per inch,” which is a measure of pixel thickness utilized by electronic picture device. You will likely observe this utilized in scanners, cameras, TVs or screens.

29. Bleed

Sounds a little weird, however, bleed is the point at which an outline reaches out past its printed edge so there’s zero chance of white borders when it’s trimmed down after printing.

30. Font case

Normally, characters are accessible in two structures.

Uppercase: The large, capital letters of a typeface are Uppercase.

Lowercase: Lowercase refers to the little letters of a typeface.


31. Small caps

Small caps—or little capitals—are capitalized characters that have the same height as lowercase letters. They are utilized to keep uppercase words from showing up too large on the page. For example: Open pretty much any book and take a look at the opening words of a chapter.

32. Mascot

Mascot logos depend on a character or brand representative to speak to a business. Famous mascots incorporate such as Colonel Sanders and the Kool-Aid Man.

33. Wordmark

A wordmark depends on the custom typographic treatment of content to show a brand. Just like VISA, Google or Coca-Cola.


There are such a large number of terms still to clarify however it’s more about learning the basics to begin a decent work.

The issue is that when everybody begins making their own personalized logo design, the web ends up immersed in these poor visuals that irritate professional graphic designers. It also turns off viewers with enough plan education to differentiate between a decent plan and a terrible one.

The craft of discussing your work visually isn’t something that falls into place without any issues. You don’t think that it’s simple in the first place. But it’s a decent skill to learn and learn. Try not to fear to commit errors and view every effort as a chance to build up this skill.

It’s no news that the fate of communication is visual now. These days, any person who needs to attract regarding themselves in any field– whether it’s marketing or training or writing– must know how to create a visual message like a star.

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