Logo designing is a challenging field. With the competition at a rise, if you don’t build a strong ground for yourself right now, forget about having a career in logo designing in the next few years. Logo designing may sound easy to some but it’s not and very few actually make it.
Now, if you want to pursue it as a career, keep on reading to understand how exactly you go about it.
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Whether you’re trying to learn logo designing or anything else, the basics is where everyone must start at. Trying to design something fancy without knowing what tools to use, will only waste your time and energy.
Before you even start playing with a software, build your creativity. If you want to be great at logo designing, you absolutely need to have a creative mind. You can learn how to use all the tools in the world, but unless you know what it is that the client wants, and how to deliver it, it’s of no use. Anyone can learn a few tools on Illustrator and copy things of the Internet, but that isn’t going to get you anywhere, is it?
You need to have an eye for creative and be able to design attention grabbing but not too complicated designs. The ability to process a vision and produce something relevant is also something not everyone can do.
The best logos make people react immediately and have a lasting impact on anyone who sees it. The logo of a business is one of the most important things in building a business. It’s what the public is going to see the most and needs to convey a clear picture of what the business is about.
For starters, build creativity, avoid trends because logos must be everlasting, and have a strong knowledge of Adobe Illustrator and Photoshop, Apple Motion, Jeta Logo Designer and other software used for logo.
Theory and Technique
Now that you’ve learnt the basics, you can move on to gaining some formal credentials as they are becoming increasingly essential.
Especially a degree in graphic designing can sky rocket your career easily. Of course, a degree isn’t enough. You do need to have the knowledge, skills and proficiency required for logo designing. One software that you need to learn is Adobe Illustrator. It is the most widely used software, and having this in your bag of skills will sure bump your resume higher up the list.
If a degree in graphic designing isn’t an option available to you, perhaps consider getting a degree in business or communication could help as well.
In logo design, not only do you need to know how you want your logo to look like, but how the typography must be as well. Typography is another one of those factors that can either make or break the mood.
Spend a little time with the various software you’re using, learn formal concepts, methods and techniques. The more you practice, the better you’re going to be at it, of course.
Logo designing isn’t something that’ll come to you overnight. You need to invest time and effort in it, in the right way, to see the results. Not only do you need to have a dedicated and hardworking attitude to learn logo designing, but also need to develop your talent and have a passion for it.
Without appropriate credentials, and an impressive portfolio that showcases your abilities, you won’t get far. And that’s what the last step is about.
Building a Portfolio
Learnt the basics. Got a degree. Now what? Well, build yourself a portfolio and don’t forget to keep updating it. You can have the credentials, and know how to use the software well, but if your portfolio doesn’t convey that, and is well, all over the place, you aren’t going to get much work.
Brands and clients want to see that you have satisfied customers, and have the skills to handle multiple styles and requirements.
With logo design, yes, you are designing logos, but every client will have a different requirement and a different picture in their mind. Being able to take that picture and turning it into a satisfying logo is very important.
Your portfolio should also showcase the different things you can do, and how innovative and creative you are.
Developing your own brand as well is a great option to boost your self-confidence. Once you know how to interact with existing or potential clients, and what questions to ask them, you’ll immediately notice growth in yourself and the number of clients and job opportunities as well.
Now, don’t forget about building a network. What are you going to do if no one knows your work at all? No one’s going to trust you, and that’s going to kill all your job opportunities. Do internships, short-courses, build connections in the industry.
Start by designing for perhaps a small family business, and slowly but surely, you can move on to working on bigger projects. This also means that you won’t have to all of a sudden be super creative and learn everything, but can take your time and thoroughly understand and enjoy what you’re doing.